.png)
PrestaShop B2B Follow-Up Emails | Custom Email Templates
The Custom Email Templates module enables you to create personalised emails based on previous orders, newsletter subscriptions, birthdays, and other events. Engage customers and encourage repeat purchases by sending targeted, timely reminders.
PrestaShop B2B Follow-Up Emails | Custom Email Templates
€59.00
Tax excluded
The Custom Email Templates module enables you to create personalised emails based on previous orders, newsletter subscriptions, birthdays, and other events. Engage customers and encourage repeat purchases by sending targeted, timely reminders.
Return policy
10-day module exchange guarantee
Description
Automates follow-up emails based on key customer actions and lifecycle events.
Supports B2B communication strategies with precise, rule-based email triggers.
Eliminates the need for manual follow-ups by using smart event detection.
Drives sales and repeat purchases through timely, relevant communication.
Enhances user engagement with content tailored to customer behavior and segments.
Ensures brand consistency across all automated communications.
Saves time for your marketing and support teams by streamlining outreach.
Integrates seamlessly with PrestaShop backend for easy configuration.
Helps reduce cart abandonment and improve post-purchase engagement.
Strengthens customer relationships through regular, meaningful contact.
Key Features
8 trigger events like order status changes, customer birthdays, and more
Conditional logic for targeting based on store, language, or customer group
Pre-built email templates for faster setup and deployment
WYSIWYG editor to create professional emails without HTML knowledge
A/B testing support to compare and optimize different email versions
Flexible scheduling to define when emails should be sent
Multi-language support for localized communication
Custom variables to personalize emails with dynamic content
Email preview option to review layout and content before sending
Performance tracking for open rates and click-through analytics
Benefits
Saves time by automating routine customer follow-ups
Increases customer engagement through personalized communication
Boosts repeat purchases with timely, relevant emails
Strengthens customer loyalty with consistent outreach
Reduces cart abandonment by re-engaging inactive customers
Enhances brand image through professional and targeted emails
Improves marketing efficiency with A/B testing insights
Supports B2B needs with advanced targeting and scheduling
Delivers offers and updates directly to the customer’s inbox
Provides actionable insights through performance tracking
Installation
Download and install the module from the PrestaShop admin panel
Navigate to Modules > Module Manager and locate the module
Click Install and wait for confirmation
Go to the module configuration page
Create or customize email templates using the WYSIWYG editor
Define automation rules with trigger events and conditions
Set up scheduling and A/B testing options if needed
Save settings and activate your email campaigns
Emails will now be sent automatically based on defined rules
FAQ
Can I create my own email templates?
Does the module support multiple languages?
Can I target specific customer groups?
Will this work with all order status changes?
Can I test emails before sending them?
Is manual intervention required once automation is set up?
Can I track how my emails perform?
Does it support B2B use cases?
Reviews
Operational Benefits of B2B Follow-Up Emails | Custom Email Templates Module
Automated Follow-Ups
Reduced Manual Effort
Improved Customer Retention
Higher Engagement Rates
Streamlined Communication
Targeted Outreach
Core Features of B2B Follow-Up Emails | Custom Email Templates Module
Conditional Targeting
Define customer segments using store, group, or language conditions to send emails that are precisely tailored to each audience type.
Template Library
Access a collection of built-in email templates to quickly launch campaigns with minimal design effort and maximum consistency.
WYSIWYG Editor
Easily design professional emails without coding by using a user-friendly editor that supports text formatting, images, and dynamic variables.
A/B Testing
Run split tests on different email versions to measure engagement and optimize campaign performance based on real customer behavior.
Smart Scheduling
Control when emails are sent using delay-based or fixed-time scheduling options for maximum delivery effectiveness.
Multi-Language Support
Communicate with customers in their preferred language by creating localized email templates for global reach and better engagement.
Power Up Your 
rESTASHOP Store — We Handle It All
Previous
Next
Related products
