PrestaShop Prioritized Features - Attract Customers Attention

Seamlessly integrates with the latest version of PrestaShop, ensuring smooth performance and compatibility without the need for manual adjustments.

Allows merchants to strategically highlight essential product features at the top of the product detail page, increasing visibility and impact.

Mirrors feature placement strategies used by top e-commerce platforms like Amazon to boost customer engagement and confidence in purchase decisions.

Empowers store owners to define which product features are most important and ensure they are seen first by potential buyers.

Enhances the clarity of product presentations by emphasizing value propositions, unique selling points, or key technical attributes.

Offers granular control over feature visibility across different categories, ensuring relevance and precision in feature highlighting.

Simplifies the process of attracting customer attention to promotions, seasonal offers, or best-selling product benefits.

Improves conversion rates by making important product details easily scannable, reducing the effort customers need to understand a product.

Supports multilingual environments, making the highlighted features accessible and appealing to a global customer base.

Provides customization options for color schemes, font sizes, and layout styles, allowing merchants to match their brand identity and design preferences.

Helps streamline the shopping experience by surfacing only the most relevant product information upfront.

Enables flexible management through easy rule creation and toggling, so merchants can quickly adapt their presentation strategies.

Enhances customer satisfaction by making product comparison and selection more intuitive and time-efficient.

Contributes to a more modern and professional-looking product page, fostering trust and brand credibility among visitors.

Designate specific product features as “Main” so they appear in a prioritized position on the product page, making the most important information immediately visible to customers.

Create dynamic display rules for highlighting features based on product categories, allowing for tailored feature presentation depending on the type of product being viewed.

Effortlessly enable or disable these category-based rules within the module’s settings panel, giving you quick control over what’s shown and when without modifying any code.

Customize the visual appearance of each prioritized feature by selecting colors, fonts, and sizes to match your brand’s identity and improve readability.

Automatically position selected features at the top section of the product details page to attract the customer’s eye right from the first glance.

Full support for multilingual PrestaShop setups ensures that highlighted features appear correctly translated for all supported languages, offering a localized shopping experience.

Built for compatibility with the latest versions of PrestaShop, ensuring seamless installation and operation without technical conflicts.

Offers a flexible drag-and-drop interface that lets you reorder prioritized features easily, so the most relevant information appears in your preferred sequence.

Supports different rule sets for different store views or customer groups, allowing you to personalize feature emphasis depending on who’s browsing your store.

No technical knowledge needed — the module comes with a user-friendly admin interface that makes it easy to configure everything through a clean dashboard.

Helps reduce bounce rates by quickly presenting key product attributes that customers care about most, encouraging deeper engagement and faster decisions.

Allows you to highlight promotional features like "Limited Time Offer", "100% Organic", or "Free Shipping" prominently for greater sales impact.

Easily integrate with custom themes while maintaining responsive behavior across devices for a consistent shopping experience on mobile, tablet, and desktop.

Designed with performance in mind, ensuring the addition of feature highlights doesn’t slow down your product page load times.

Includes built-in fallbacks in case no features are marked as “Main”, maintaining a clean layout and professional design automatically.

Captures customer attention instantly by placing the most important product features in a high-visibility area, helping products stand out in a crowded marketplace.

Enhances the overall shopping experience by making key information easily accessible, reducing the time customers spend searching for details.

Increases the chances of conversion by highlighting persuasive selling points such as guarantees, certifications, special attributes, or limited-time deals.

Boosts customer confidence and trust by clearly displaying essential product specifications or unique selling propositions up front.

Encourages faster purchase decisions by providing customers with the information they care about most, right where they expect to find it.

Reduces customer support inquiries by clearly communicating product details, benefits, or restrictions directly on the product page.

Improves product visibility across various categories by using tailored feature display rules that adapt to different product types and audiences.

Helps customers quickly compare similar products by surfacing key differences and important attributes at a glance.

Supports better SEO and structured data practices by organizing product content in a way that benefits both users and search engines.

Saves time for store owners with its intuitive backend, allowing easy setup and adjustments without needing development assistance.

Delivers a consistent user experience across multiple devices and languages, ensuring that customers from different regions feel equally informed and engaged.

Adds visual appeal to product pages with customizable design elements, creating a polished and professional brand impression.

Increases average order value by strategically highlighting features that support upselling or product bundling.

Provides greater flexibility in marketing and promotions by allowing seasonal or campaign-based features to be emphasized quickly.

Download the module ZIP file from your PrestaShop Addons account or the provider’s official source.

Log in to your PrestaShop back office as an administrator.

Navigate to Modules > Module Manager from the admin sidebar.

Click the “Upload a module” button at the top right corner of the page.

Drag and drop the ZIP file into the upload area or click to browse and select the file manually.

Wait for PrestaShop to install the module — a confirmation message will appear once it’s successfully installed.

After installation, click the “Configure” button to access the module’s settings panel.

In the configuration area, define which product features should be marked as “Main” for highlighting.

Set rules based on product categories to apply different feature priorities for different types of products.

Customize the display settings — adjust font size, color, and layout options to match your store design.

Save your settings — the selected features will now be displayed prominently on the front office product pages based on your configuration.