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PrestaShop Customer Segmentation | Targeted Marketing
The Customer Segmentation Module for PrestaShop allows merchants to categorize customers based on behaviors and demographics, enabling targeted marketing efforts that enhance engagement and drive sales.
PrestaShop Customer Segmentation | Targeted Marketing
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The Customer Segmentation Module for PrestaShop allows merchants to categorize customers based on behaviors and demographics, enabling targeted marketing efforts that enhance engagement and drive sales.
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Group customers based on purchase history, location, and personal details
Create segments using customer data, shopping cart content, and address information
Target by website, customer group, gender, name, or last visit date
Filter by time since first or last order for precise targeting
Segment by payment method, shipping method, or order details
Identify high-value customers based on total spend or average order value
Focus marketing efforts on specific regions using shipping and billing addresses
Deliver personalized offers and promotions that match customer needs
Improve navigation with targeted product sections and recommendations
Export segmented customer lists in PDF, CSV, or send them via email
Group customers by purchase history, demographics, and location
Create dynamic segments using customer, cart, and order data
Target by website, customer group, gender, name, or last visit
Filter by first/last order date, payment, and shipping methods
Identify high-value customers by spend and order frequency
Focus campaigns on regions using shipping and billing addresses
Deliver personalized offers and promotions to each segment
Improve site navigation with targeted product displays
Export customer segments as PDF, CSV, or email directly
Easy installation and setup in PrestaShop back office
Better understanding of customer preferences and behavior
More effective and targeted marketing campaigns
Higher customer engagement and loyalty
Increased sales through personalized promotions
Improved shopping experience for customers
Easier identification of high-value customers
Streamlined marketing and operational processes
Ability to focus on specific markets or regions
Reduced marketing costs by targeting the right audience
Quick and simple segmentation for faster decision-making
Download the module ZIP file.
Go to your PrestaShop back office.
Navigate to Modules → Module Manager.
Click Upload a Module and select the ZIP file.
Wait for the installation to complete.
Click Configure to open the module settings.
Create segmentation rules based on your desired filters.
Save your rules and generate customer segments.
Export the segmented list in PDF or CSV format.
(Optional) Send the segmented list via email directly from the module.
What does the "Customer Segmentation" module do?
Can I segment customers by their purchase history?
Does it support location-based targeting?
Can I export segmented customer lists?
Is it easy to set up?
Will this help improve my marketing campaigns?
Can I create multiple segments at the same time?
Customer reviews
Operational Benefits of Customer Segmentation | Targeted Marketing Module

Better Targeting

Higher Sales

Improved Engagement

Faster Decisions

Increased Loyalty

Focused Campaigns
Core Features of Customer Segmentation | Targeted Marketing Module
Customer Grouping
Categorize customers based on purchase history, location, and personal details for precise targeting and more effective marketing campaigns.
Multiple Segments
Create and save multiple customer segments at once to run different targeted campaigns without having to reapply filters every time.
Marketing Optimization
Use accurate segmentation to reduce wasted marketing spend and increase campaign return on investment through better audience targeting.
Data-Based Segmentation
Create dynamic customer lists using filters like customer info, cart content, order details, and addresses for highly personalized outreach.
Quick Setup
Install the module, set segmentation rules easily, and generate accurate customer segments within minutes without any technical skills required.
Export & Share
Generate detailed customer segment reports in PDF or CSV format, or directly send them via email to teams for quick marketing action and collaboration.
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