PrestaShop Customer Segmentation | Targeted Marketing

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The Customer Segmentation Module for PrestaShop allows merchants to categorize customers based on behaviors and demographics, enabling targeted marketing efforts that enhance engagement and drive sales.

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  • Group customers based on purchase history, location, and personal details

  • Create segments using customer data, shopping cart content, and address information

  • Target by website, customer group, gender, name, or last visit date

  • Filter by time since first or last order for precise targeting

  • Segment by payment method, shipping method, or order details

  • Identify high-value customers based on total spend or average order value

  • Focus marketing efforts on specific regions using shipping and billing addresses

  • Deliver personalized offers and promotions that match customer needs

  • Improve navigation with targeted product sections and recommendations

  • Export segmented customer lists in PDF, CSV, or send them via email

  • Group customers by purchase history, demographics, and location

  • Create dynamic segments using customer, cart, and order data

  • Target by website, customer group, gender, name, or last visit

  • Filter by first/last order date, payment, and shipping methods

  • Identify high-value customers by spend and order frequency

  • Focus campaigns on regions using shipping and billing addresses

  • Deliver personalized offers and promotions to each segment

  • Improve site navigation with targeted product displays

  • Export customer segments as PDF, CSV, or email directly

  • Easy installation and setup in PrestaShop back office

  • Better understanding of customer preferences and behavior

  • More effective and targeted marketing campaigns

  • Higher customer engagement and loyalty

  • Increased sales through personalized promotions

  • Improved shopping experience for customers

  • Easier identification of high-value customers

  • Streamlined marketing and operational processes

  • Ability to focus on specific markets or regions

  • Reduced marketing costs by targeting the right audience

  • Quick and simple segmentation for faster decision-making

  • Download the module ZIP file.

  • Go to your PrestaShop back office.

  • Navigate to Modules → Module Manager.

  • Click Upload a Module and select the ZIP file.

  • Wait for the installation to complete.

  • Click Configure to open the module settings.

  • Create segmentation rules based on your desired filters.

  • Save your rules and generate customer segments.

  • Export the segmented list in PDF or CSV format.

  • (Optional) Send the segmented list via email directly from the module.

What does the "Customer Segmentation" module do?The module groups customers into meaningful segments based on data, orders, and location, enabling more targeted marketing and better store management.
Can I segment customers by their purchase history?Yes, you can filter by first or last order date, total spend, payment method, shipping method, order quantity, and other purchase details.
Does it support location-based targeting?Yes, you can create segments using shipping and billing addresses to focus marketing efforts on specific regions.
Can I export segmented customer lists?Yes, you can export lists in PDF or CSV format, or send them via email directly from the module.
Is it easy to set up?Yes, simply install the module, create your segmentation rules, and generate your first segmented lists in minutes.
Will this help improve my marketing campaigns?Yes, targeted campaigns based on accurate segmentation can lead to better customer engagement, higher sales, and improved ROI.
Can I create multiple segments at the same time?Yes, you can define and save multiple segmentation rules to run different marketing campaigns simultaneously.

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Operational Benefits of Customer Segmentation | Targeted Marketing Module

Better Targeting

Higher Sales

Improved Engagement

Faster Decisions

Increased Loyalty

Focused Campaigns

Core Features of Customer Segmentation | Targeted Marketing Module

Customer Grouping

Categorize customers based on purchase history, location, and personal details for precise targeting and more effective marketing campaigns.

Multiple Segments

Create and save multiple customer segments at once to run different targeted campaigns without having to reapply filters every time.

Marketing Optimization

Use accurate segmentation to reduce wasted marketing spend and increase campaign return on investment through better audience targeting.

Data-Based Segmentation

Create dynamic customer lists using filters like customer info, cart content, order details, and addresses for highly personalized outreach.

Quick Setup

Install the module, set segmentation rules easily, and generate accurate customer segments within minutes without any technical skills required.

Export & Share

Generate detailed customer segment reports in PDF or CSV format, or directly send them via email to teams for quick marketing action and collaboration.

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