PrestaShop Customer Segmentation | Targeted Marketing

Description

• The Customer Segmentation Module equips businesses with the tools to understand their customer base better through detailed categorization. This enhanced understanding leads to improved marketing campaigns and streamlined operations.

Features

• Segmentation Lists Creation: Create segments based on various parameters:
• Customer data, shopping cart details, order information, shipping, and billing addresses.
• Customer Data Segmentation: Segment registered customers by:
• Website, customer group, gender, names, last visit, and more.
• Order-Based Segmentation: Set rules based on order parameters like:
• Time since first/last order, payment and shipping methods, number of items purchased, total sales amount, and average order value.
• Geographical Segmentation: Segment customers based on shipping and billing addresses to target specific markets effectively.

What your customers will like?

• Tailored Tracking: Customers enjoy targeted offers that align with their specific needs.
• Improved User Experience: Benefit from a streamlined process with personalized recommendations.
• Clearer Communication: Receive relevant promotions that resonate with individual preferences.
• Enhanced Shopping Experience: Simplified navigation through targeted sections of your site.
• Convenience: Easily access products and promotions relevant to their demographic or purchasing behavior.

Installation

• Install the Module: Begin setup in your PrestaShop backend.
• Create Segmentation Rules: Define filters for accurate customer segmentation.
• Generate Reports: Export segmented lists in PDF, CSV, or send data via email.