PrestaShop Customer Segmentation | Targeted Marketing

$59.00

The Customer Segmentation Module for PrestaShop allows merchants to categorize customers based on behaviors and demographics, enabling targeted marketing efforts that enhance engagement and drive sales.

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10-day module exchange guarantee

Description

PrestaShop Customer Segmentation | Targeted Marketing

Description

  • The Customer Segmentation Module equips businesses with the tools to understand their customer base better through detailed categorization. This enhanced understanding leads to improved marketing campaigns and streamlined operations.

Features

  • Segmentation Lists Creation: Create segments based on various parameters:
  • Customer data, shopping cart details, order information, shipping, and billing addresses.
  • Customer Data Segmentation: Segment registered customers by:
  • Website, customer group, gender, names, last visit, and more.
  • Order-Based Segmentation: Set rules based on order parameters like:
  • Time since first/last order, payment and shipping methods, number of items purchased, total sales amount, and average order value.
  • Geographical Segmentation: Segment customers based on shipping and billing addresses to target specific markets effectively.

What your customers will like?

  • Tailored Tracking: Customers enjoy targeted offers that align with their specific needs.
  • Improved User Experience: Benefit from a streamlined process with personalized recommendations.
  • Clearer Communication: Receive relevant promotions that resonate with individual preferences.
  • Enhanced Shopping Experience: Simplified navigation through targeted sections of your site.
  • Convenience: Easily access products and promotions relevant to their demographic or purchasing behavior.

Installation

  • Install the Module: Begin setup in your PrestaShop backend.
  • Create Segmentation Rules: Define filters for accurate customer segmentation.
  • Generate Reports: Export segmented lists in PDF, CSV, or send data via email.

Product Details

WBL-PS-00171

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