PrestaShop Cookie Law GDPR , Google Analytic , Facebook Analytic

Description

• Choose Cookie Bar Style: Select the style of the cookie policy bar to match your store's branding.
• Customize Cookie Policy Bar Design: Arrange the design of the cookie policy bar to suit your aesthetic preferences.
• Collect Consent on First Interaction: Ensure consent is gathered during the initial customer interaction.
• Automatic Log Cleanup: Automatically clear consent logs to maintain compliance.
• Add Decline Button: Provide an option for users to decline cookie consent.

Advantages of Google Analytics

Google Analytics offers valuable insights into user behavior through customer-centric reports, delivering significant benefits for marketing, lead generation, and monitoring the effectiveness of your digital marketing spend. Here are three key advantages:

• Measures Users Across Browsers: Track user activity across different web browsers for comprehensive analysis.
• Measures Users Across Devices: Gain insights into user behavior across multiple devices, enhancing your understanding of customer interactions.
• Customer-Centric Reports: Access detailed reports on user behavior, allowing you to tailor your marketing strategies effectively.

With your understanding of Google cookies, you can better appreciate these advantages. Let's explore them in further detail.

Benefits of Facebook Pixel

The Facebook Pixel collects valuable insights, such as room booking details, including revenue generated from specific bookings, popular room types or packages, and effective offers being utilized. Here are some key benefits:

• Confirmed Revenue Tracking: Dynamic tracking enables you to monitor confirmed revenue accurately.
• Data and Analytics Collection: The Pixel gathers essential data, helping you analyze room booking details, revenue generated, popular room types, and the most effective offers.
• Remarketing Opportunities: By tracking user habits, the Pixel allows you to follow users across websites with targeted ads.

Features

Selecting a Cookie Bar Style

The Cookie Consent plugin offers three distinct bar styles:

• Sidebar Toggle: Customers can view specific cookie information and manage which cookie groups they wish to allow through toggles in the sidebar.  
• Popup: Obtain user consent through a convenient popup, with the option for customers to select certain cookie groups by clicking a button.  

Classic Bar: Display a traditional cookie bar fixed at the top or bottom of the page.

Set Up the Cookie Policy Bar's Design

• Create a customized cookie policy bar for your store to encourage cookie acceptance. Choose the placement and easily modify the colors of the background, buttons, text, and links to make it visually appealing to customers. You can customize the design for any type of bar.

Organize Consent Records via Google and Facebook Pixel

• All collected consent and customer information are displayed on the Google and Facebook dashboards, keeping your records organized.

Installation

• Step 1: Upload the module zip file and configure the settings.
• Step 2: Set up the banner design.
• Step 3: Configure the Google or Facebook analytics keys, or both, for website analysis.